OUR PROCESS

To advance animal freedom and effectively challenge speciesism, we need a long-term, strategic approach instead of reactive, short-term efforts. Our Strategy Roadmap project aims to select one bold, clear, and winnable Grand Objective, supported by detailed roadmaps. These Strategy Roadmaps are essential for developing a comprehensive and cohesive approach that targets the deep-rooted structures of speciesism and could guide our movement for years to come.