ABOUT US

OUR STORY

Launched in 2018, Animal Think Tank came together as a group of people determined to apply social movement theory and cutting edge strategy to build a broad-based movement for animal freedom.

Since launching, we’ve trained hundreds of changemakers through Movement Building workshops in the UK, US and Canada. We also launched Animal Rebellion, an ally to Extinction Rebellion, who are seeking to push the issue of animal farming and fishing into the environmental movement’s focus.

By 2022/23 we intend to scale into a large team of 20-30 people and launch a mass movement organisation for animal freedom.

OUR MISSION

Animal Think Tank’s mission is to support the building of a broad-based anti-speciesist movement that has the power, resilience and longevity to ensure all individual animals have their rights to life, liberty and the security of person protected in UK law and embraced by society. We aim to achieve this by organising and mobilising people to engage in constructive work and nonviolent civil disobedience. Alongside this, we aim to assist the strategic direction, capacity and innovation of the wider movement, seeding any needed organisations, and supporting the many others working towards Animal Freedom in their own diverse ways. Our main areas of work include: Movement Building and Unity; Anti-speciesism; Strategy; Narrative Framing; Organising Structures; Culture; Nonviolence; Leadership Development; and Training.

To dive in further, have a look at Unpacking the Mission

Humility

We work in service of animals—not ourselves, and not our egos.

We embrace our role as one part of a bigger picture.

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We recognise we can’t change the world alone.
Everyone is needed and collaboration is key.

We know there’s no one right way.
Our vision demands a pluralist, multi-pronged approach.

We keep curious and open minds.
We seek to understand different perspectives to learn and grow.

We take responsibility for our mistakes and value them as important learning opportunities.

Courage

We do what’s needed to achieve our mission.

We act from a place of possibility, not fear.

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We know greatness isn’t found in our comfort zones.
We unapologetically commit to bold and audacious goals to change the world.

We dare to lead.
We take individual and organisational risks, practice nonviolence, engage in civil disobedience and make sacrifices for the cause.

We practice vulnerability.
We speak our truth, engage in difficult conversations and openly face our fears and failures.

We persevere, even when it’s hard.

Effectiveness

We focus on our long-term mission and the impact we strive for.

We seek to do the right thing and do it well.

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We believe disciplined people, thought and action are essential for creating visionary change.

We act strategically, maintaining an awareness of the whole.

We continuously learn, experiment, improve and adapt.
We learn from our mistakes and build on our strengths.

We go slow so we can go fast when needed.
We balance action with reflection, learning, planning and rest.

Power

We support every individual to step into their full power.

We maximise our collective power through collaboration.

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We have a bold vision for change.
We need to build power to achieve it.

We distribute power and responsibility in the day-to-day.
We use our power ethically, authentically and effectively.

We take responsibility for our feelings, thoughts, needs, actions and lives.
We stop giving our power away.

We celebrate that we are each powerful in our own ways.
This difference is a strength.

Love

We trust in the ever-present possibility of the transformation of people and society.

We believe changing the world requires extending love and care to everyone—even those we find hardest to love.

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We seek to bring people together to fight for a better world, not to divide, destroy or be victorious over others.

We care for the whole by balancing individual needs with those of the organisation and its mission.

We have healthy boundaries and hold each other accountable to our values and agreements without blaming and shaming.

We strive to treat everyone, including ourselves, with compassion, kindness and empathy, while also standing up to injustice.

We embrace nonviolence to turn our love into an unstoppable force!

Love

We trust in the ever-present possibility of the transformation of people and society.

We believe changing the world requires extending love and care to everyone—even those we find hardest to love.

read more

We seek to bring people together to fight for a better world, not to divide, destroy or be victorious over others.

We care for the whole by balancing individual needs with those of the organisation and its mission.

We have healthy boundaries and hold each other accountable to our values and agreements without blaming and shaming.

We strive to treat everyone, including ourselves, with compassion, kindness and empathy, while also standing up to injustice.

We embrace nonviolence to turn our love into an unstoppable force!

OUR APPROACH

We take inspiration from major social movements pursuing transformative change like the US Civil Rights Movement, the Indian Independence Movement, the Colour Revolutions of Eastern Europe, the UK Anti-Slavery Movement, Freedom to Marry and Extinction Rebellion. These movements pursued ambitious strategies which centred around organising everyday people to engage in collective action, including acts of civil disobedience, to pursue structural changes and massively shift public opinion.

The most impactful social movements in history were the result of many years of research and planning. For instance, Mahatma Gandhi spent years developing the strategies, narratives, philosophies and culture necessary to build a broad-based movement to achieve Indian Independence.

Animal Think Tank are learning from the successful movements of the past and gaining expertise in the science of social change. Working with the broader animal freedom movement we will develop effective long-term strategies to bring about structural and cultural change in the UK. We will then operationalise this strategy by launching a social movement organisation with the goal of building a strategic, broad-based, nonviolent mass movement for animal freedom.

Central to our approach is the recognition that change requires many different organisations, groups and individuals with diverse approaches, so we will also support the work of other organisations as well as helping to build unity within the movement.