About Us


Launched in 2018, Animal Think Tank came together as a group of people determined to apply social movement theory and cutting edge strategy to build a broad-based movement for animal freedom. 

Since launching, we’ve trained hundreds of changemakers through Movement Building workshops in the UK, US and Canada. We also launched Animal Rebellion, an ally to Extinction Rebellion, who are seeking to push the issue of animal farming and fishing into the environmental movement’s focus.

By 2022/23 we intend to scale into a large team of 20-30 people and launch a mass movement organisation for animal freedom.


Animal Think Tank’s mission is to support the building of a broad-based anti-speciesist movement that has the power, resilience and longevity to ensure all individual animals have their rights to life, liberty and the security of person protected in UK law and embraced by society. We aim to achieve this by organising and mobilising people to engage in constructive work and nonviolent civil disobedience. Alongside this, we aim to assist the strategic direction, capacity and innovation of the wider movement, seeding any needed organisations, and supporting the many others working towards Animal Freedom in their own diverse ways. Our main areas of work include: Movement Building and Unity; Anti-speciesism; Strategy; Narrative Framing; Organising Structures; Culture; Nonviolence; Leadership Development; and Training.


Humility: We work in service of animals – not ourselves, and not our egos. We embrace our role as one part of a bigger picture

Power: We support every individual to step into their full power. We maximise our collective power through collaboration.

Courage: We do what’s needed to achieve our mission. We act from a place of possibility, not fear.

Love: We trust in the ever-present possibility of the transformation of people and society. We believe changing the world requires extending love and care to everyone – even those we find hardest to love.

Effectiveness. We focus on our long term-mission and the impact we strive for. We seek to do the right thing and do it well.


We take inspiration from major social movements pursuing transformative change like the US Civil Rights Movement, the Indian Independence Movement, the Colour Revolutions of Eastern Europe, the UK Anti-Slavery Movement, Freedom to Marry and Extinction Rebellion. These movements pursued ambitious strategies which centred around organising everyday people to engage in collective action, including acts of civil disobedience, to pursue structural changes and massively shift public opinion.

The most impactful social movements in history were the result of many years of research and planning. For instance, Mahatma Gandhi spent years developing the strategies, narratives, philosophies and culture necessary to build a broad-based movement to achieve Indian Independence. 

Animal Think Tank is learning from the successful movements of the past and gaining expertise in the science of social change. Working with the broader animal freedom movement we will develop effective long-term strategies to bring about structural and cultural change in the UK. We will then operationalise this strategy by launching a social movement organisation with the goal of building a strategic, broad-based, nonviolent mass movement for animal freedom.

Central to our approach is the recognition that change requires many different organisations, groups and individuals with diverse approaches, so we will also support the work of other organisations as well as helping to build unity within the movement.