RESOURCES

As Animal Freedom storytellers and strategic campaigners we understand the power of narrative as a force for social change. We know first-hand that a persuasive, compelling narrative is one that emotionally connects with people and moves them to action. We also know that moral arguments and facts are not enough to transform a deeply entrenched status quo. But are there other aspects of storytelling that we’re not fully capitalising on? And can these lead us to new narratives that can accelerate us towards Animal Freedom even faster?