STRATEGY ROADMAPS

Dive into our strategy roadmaps to explore the different potential pathways to achieve Animal Freedom

Strategy Roadmap 1: Fundamental Rights for Animals

Gaining Fundamental Rights for Animals is one Strategy Roadmap towards achieving animal freedom. Maps 1 and 2 above provide an overview of the high-level vision, along with the six Strategic Milestones and Focus Areas for achieving this.

This Grand Objective focusses on granting animals Fundamental Rights equivalent to those of humans.

These rights include ‘negative rights’ (freedom from interference)—such as the right to life, bodily integrity, liberty, and freedom from harm—as well as ‘positive rights’, which provide animals with social entitlements and political representation. While this Grand Objective may take 25 or even 250 years to fully realise, the maps provide a skeleton pathway for either.

The current problem is that the rights of animals are often intertwined with human interests. As a result, even where strong welfare laws exist, like in the UK, animals’ most fundamental interests remain unprotected. Human-centred priorities tend to take precedence, limiting the effectiveness of these laws in truly safeguarding animals’ basic rights and interests. This Strategy Roadmap aims to address these challenges by clearly defining strategies that prioritise animals’ fundamental rights, independent of human exploitation or benefit, in the form six Strategic Milestones.

The key characteristic of a Fundamental Right is that it protects the fundamental interests of animals and gives substantial weight when balanced with human interests. By recognising and granting animals Fundamental Rights on par with human rights, we can ensure they are regarded not merely as ‘things’ but as beings with intrinsic value and their own essential needs.

Strategy Roadmap 2: Ban Factory Farming

Ban Factory Farming is another Strategy Roadmap towards achieving animal freedom. This map provides an overview of four Strategic Milestones and Focus Areas for achieving this Grand Objective.

Initial Strategic Milestones: Transforming Cultural Attitudes and Raising Moral Awareness with regard to farmed animals

The first two Strategic Milestones focus on building narrative power by transforming cultural attitudes and raising moral awareness of a deeper understanding of farmed animals. We aim to challenge the narrative that the UK is a “world leader in animal welfare” and expose how factory farming perpetuates animal suffering. Through polarisation, citizens’ assemblies, and welfare reforms, we plan to elevate factory farming as a central national issue for the majority of the British public.

Subsequent Strategic Milestones: Making Factory Farming Unprofitable and Unviable

The subsequent Strategic Milestones aim to make factory farming increasingly unprofitable and unsustainable by tightening animal welfare laws, applying both inside and outside game pressure, and developing alternative institutions and plant-based systems to replace animal-based farming.

This approach is designed to create the political, social, and economic conditions necessary to pave the way for a UK-wide referendum on ending factory farming. While this Grand Objective may take 25 or even 250 years to fully realise, the map provides a skeleton pathway for whatever the timescale.