All our narrative events in one place, so you never have to miss out!
Image: Victoria de Martigny / We Animals Media
Our webinars run monthly, covering many aspects of building narrative power in the Animal Freedom movement. Catch up on past webinars and check our eventbrite to hear first about upcoming ones.
Explore the power of narrative
for the Animal Freedom movement.
Join our community and subscribe to our YouTube channel to gain free access to our latest webinars. Learn from experts, activists, and advocates who are shaping the future of compassion and change for animals. Subscribe now and be a part of the movement for a more compassionate world.
Looking Back and Looking Forward: Learning from our Narrative Legacy
Remembering the past gives power to the present.
Narratives hold the transformative power to shape cultures and movements, and the Animal Freedom movement is no exception. In this webinar, we will dive deep into the rich history of animal freedom narratives and understand how they’ve evolved over time to become today’s movement.
Date: 30th November 2023
The Emotion-Persuasion Balance: Insights from Pax Fauna
Animal advocates face a conundrum. Our issue is highly emotional, yet members of the public are primed to see even mild animal advocate messaging as ’emotionally manipulative’, part of a common defensive reaction against pro-animal messages. How can we speak to the urgency of our issue without being dismissed as ‘melodramatic’?
Aidan Kankyoku, from Pax Fauna, will examine these and other questions, presenting findings from years of research on public opinion and narrative in US animal advocacy, spanning a range of research methods from focus groups to randomised control trials with tens of thousands of participants.
Date: 25th October 2023
Narrative Revolution: A Game Changer for Animal Freedom
Transform Your Messaging, Transform the Movement.
This is not just another workshop; it’s a unique opportunity to unify our messaging, our campaigns and our movement.
Based on a year-long study involving over 15,000 UK participants, discover data-backed narratives scientifically proven to shift opinions in favour of Animal Freedom. We unveil narratives that can serve the entire Animal Freedom movement—ones that transcend individual campaigns and issues.
Your voice, combined with these potent narratives, can reshape the future for Animal Freedom.
Date: September 2023
In Conversation with Jim Mason, Author of An Unnatural Order
To end animal oppression, we know that we can’t just focus on the symptoms – we need to understand the root causes. An Unnatural Order is the book everyone in the movement needs to read. Join us in conversation with Jim Mason as we explore how animal exploitation has become so normalised, how all oppressions stem from the same root causes, and how we can transform our relationship with other animals, people and the rest of nature.
Date: August 2023
Disrupting Dominant Narratives: Empowering Animal Advocacy with Data
In this session, Rob reveals the best ways to influence the public’s views about Animal Freedom. From social progress to morality to animals abilities, you’ll understand how these themes can ignite empathy and reshape our interactions with other animals.
Date: July 2023
New Narratives for Animal Freedom Advocacy - with Claire Parkinson
Claire is Professor of Culture, Communication and Screen Studies and co-director of the Centre for Human Animal Studies at Edge Hill University. In this webinar she draws on recent research to discuss the impacts of popular animal narratives and pro-vegan messaging on different audiences. She reveals what makes some animal narratives ‘sticky’ and how we can most effectively use storytelling, empathy and anthropomorphism.
Date: June 2023
An Introduction to Narrative Change and Worldviews
Narratives and worldviews make up the foundational ways we make sense of the world, find meaning and distinguish right from wrong. In this webinar, Beth explores how we can change these fundamental beliefs to win Animal Freedom. We’ll discover dominant narratives and worldviews in the modern world and the potential power of reawakening old ones.
Date: May 2023
Unlocking the Potential of Values in Our Communications - Ruth Taylor
In this session, Ruth Taylor, from Common Cause Foundation, discusses the social psychology of values, showing how we can bring intrinsic values to life in our communications to make them more persuasive, as well as explaining why activating extrinsic values can be counterproductive to our long-term aims for Animal Freedom.
Date: August 2022
Changing the Narrative for Animal Freedom - Messaging Event 2023
In February 2023, 52 people from across the UK Animal Freedom movement came together to collaborate and share ideas about what narratives we think are the most persuasive, as well as potential narratives for Animal Think Tank to test in public research. Read our collated ideas.
Publication Date: February 2023