We are building narrative power in the Animal Freedom Movement

Image: Jo-Anne McArthur / We Animals Media

When we change the narrative, we can change the world…

Animal Think Tank’s narrative research is focused on uncovering the values, metaphors, frames and narratives that will most persuade the UK public that Animal Freedom is an urgent social issue. See what Our Research has already uncovered.

We gather hope and inspiration from other movements and campaigns that have helped change the narrative, and in turn changed society for the better.

We’re building a united, broad-based Animal Freedom movement that speaks to our most heart-held shared values. Read about Our Past and Upcoming Events.

Jump aboard as we begin to change the narrative for Animal Freedom!

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