OUR NARRATIVE WORK
We are building narrative power in the Animal Freedom movement
Image: Jo-Anne McArthur / We Animals Media
When we change the narrative, we can change the world…
Animal Think Tank’s narrative research is focused on uncovering the values, frames and narratives that will most persuade the UK public to support and take action for Animal Freedom.
As well as doing extensive public opinion research and message testing, we also analyse and draw inspiration from other movements and campaigns that have helped change the narrative, and in turn changed society for the better…
See what Our Research has already uncovered.
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