NARRATIVE RESEARCH
Explore our narrative research with our comprehensive and free resources
Image: Ana Palacios / We Animals Media
Latest Research: Narrative Architecture for Animal Freedom
Messaging Guide and Research Report
Publication Date: August 2023
An introduction to narrative.
A detailed outline of the persuasive narratives we uncovered via our research, and examples of them already in use by the movement.
Information on how to flip society's dominant harmful narratives.
A detailed framework on crafting effective messaging.
An outline of each study that led us to our persuasive narratives and the evidence behind them.
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Explore our other research...
How does the public understand 'vegan' and 'veganism'?
Using corpus linguistic research, we studied how vegans, vegan diets and veganism in general are being discussed in public discourse.
Publication Date: February 2023
How Can changing the narrative about fellow animals help us win their freedom?
Using message testing experiments, we studied how different message frames can lead to greater support for better treatment of animals.
Publication Date: March 2023
