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Latest Research: Narrative Architecture for Animal Freedom
An introduction to narrative.
A detailed outline of the persuasive narratives we uncovered via our research, and examples of them already in use by the movement.
Information on how to flip society's dominant harmful narratives.
A detailed framework on crafting effective messaging.
Explore our other research...
Understanding Key Narratives Underpinning Public Opinions of Animals' 'Roles' in Society
This report details qualitative data analysis from 11 UK-based focus groups exploring ‘Opinions on animals’ roles in society’, which found 7 dominant narratives in public thinking.
Publication Date: January 2024