NARRATIVE RESEARCH
Explore our narrative research with our comprehensive and free resources
Image: Ana Palacios / We Animals Media
Latest Research: Narrative Architecture for Animal Freedom
Messaging Guide and Research Report
Publication Date: August 2023
An introduction to narrative.
A detailed outline of the persuasive narratives we uncovered via our research, and examples of them already in use by the movement.
Information on how to flip society's dominant harmful narratives.
A detailed framework on crafting effective messaging.
An outline of each study that led us to our persuasive narratives and the evidence behind them.
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Explore our other research...
Understanding Key Narratives Underpinning Public Opinions of Animals' 'Roles' in Society
This report details qualitative data analysis from 11 UK-based focus groups exploring ‘Opinions on animals’ roles in society’, which found 7 dominant narratives in public thinking.
Publication Date: January 2024
Which are the best narratives for influencing support for Animal Freedom?
In this multi-phase study, we set out to test multiple messages that framed the issue of Animal Freedom in different ways to discover which were most effective in getting public support.
Publication Date: March 2023
How does the public understand 'vegan' and 'veganism'?
Using corpus linguistic research, we studied how vegans, vegan diets and veganism in general are being discussed in public discourse.
Publication Date: February 2023
