OUR VALUES
In our pursuit of Animal Freedom, we are guided by a set of fundamental values that define who we are and how we approach our mission. At ATT, these values serve as the cornerstone of our organisation, shaping our actions, decisions, and interactions within our community.
Humility
We work for Animal Freedom—not ourselves, and not our egos.
We embrace our role as one part of a bigger picture.
1
We recognise we can’t change the world alone.
2
Everyone is needed and collaboration is key.
3
We know there’s no one right way.
4
Our vision demands a diversity of approaches.
5
We keep curious and open minds.
6
We seek to understand different perspectives to learn and grow.
7
We take responsibility for our mistakes and value them as important learning opportunities.
Courage
We do what’s needed to achieve our mission.
We act from a place of possibility,
not fear.
1
We know greatness isn’t found in our comfort zones.
2
We unapologetically commit to bold and audacious goals to change the world.
3
We dare to lead.
4
We take individual and organisational risks, practice nonviolence, engage in civil disobedience and make sacrifices for the cause.
5
We practice vulnerability.
6
We speak our truth, engage in difficult conversations and openly face our fears and failures.
7
We persevere, even when it’s hard.
Effectiveness
We focus on our long-term mission and the impact we strive for.
We aim to do the right thing and do it well.
1
We believe disciplined people, thought and action are essential for creating visionary change.
2
We act strategically, maintaining an awareness of the whole.
3
We continuously learn, experiment, improve and adapt.
4
We learn from our mistakes and build on our strengths.
5
We go slow so we can go fast when needed.
6
We balance action with reflection, learning, planning and rest.
Power
We support every individual to step into their full power.
We maximise our collective power through collaboration.
1
We have a bold vision for change.
2
We need to build power to achieve it.
3
We distribute power and responsibility in the day-to-day.
4
We use our power ethically, authentically and effectively.
5
We take responsibility for our feelings, thoughts, needs, actions and lives.
6
We stop giving our power away.
7
We celebrate that we are each powerful in our own ways.
8
This difference is a strength.
LOVE
We trust in the ever-present possibility of the transformation of people and society.
We believe changing the world requires extending love and care to everyone—even those we find hardest to love.
1
We seek to bring people together to fight for a better world, not to divide, destroy or be victorious over others.
2
We care for the whole by balancing individual needs with those of the organisation and its mission.
3
We have healthy boundaries and hold each other accountable to our values and agreements without blaming and shaming.
4
We strive to treat everyone, including ourselves, with compassion, kindness and empathy, while also standing up to injustice.
5
We embrace nonviolence to turn our love into an unstoppable force!
