Narratives are powerful, pervasive ideas that are reinforced by images, messages and stories. Narratives shape how we make sense of the world, each other and ourselves. And they shape what we believe is possible. To achieve social and political change for fellow animals, we need to change the narrative landscape. This work is about ensuring our values and vision of a better future for all of us begin to take root – and gradually overshadow the harmful narratives we are currently surrounded by that legitimise the oppression of our animal cousins.