NARRATIVE CHANGE FOR ANIMAL FREEDOM

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Narratives are powerful, pervasive ideas that are reinforced by images, messages and stories. Narratives shape how we make sense of the world, each other and ourselves. And they shape what we believe is possible. To achieve social and political change for fellow animals, we need to change the narrative landscape. This work is about ensuring our values and vision of a better future for all of us begin to take root – and gradually overshadow the harmful narratives we are currently surrounded by that legitimise the oppression of our animal cousins.

To learn more about how language, values and framing can make our communications more persuasive, sign up to our Narrative Change for Animal Freedom newsletter. Here you’ll find updates about our latest research, insightful articles, videos, podcasts, webinars and more, aimed at empowering us all to become more effective communicators and storytellers.

 

Animal Think Tank CIC Ltd is a registered company in England and Wales. Company Number: 123 56 117

Registered at Richmond House (First Floor), White Cross Industrial Estate, Lancaster LA1 4XQ. Contact: info@animalthinktank.org.uk

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