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 We are storytelling animals. Narratives are how we make sense of the world, each other and ourselves. To achieve social and political change for fellow animals, we need to change the narrative landscape. This work is about ensuring our values and vision of a better future for all of us begin to take root – and gradually overshadow the harmful narratives we are currently surrounded by that legitimise the oppression of other animals.


To learn more about how language, metaphors, values and framing can make our communications more persuasive, sign up to our Narrative Change for Animal Freedom newsletter. Here you’ll find insightful articles, videos, podcasts, webinars and more, aimed at empowering us all to become more effective communicators and storytellers.