KIN: Strategic Communications
This is a Community of Practice for UK animal advocates who want to get better, together, at communicating for animals. Supported by Animal Think Tank, it’s a space to teach, learn, and coordinate on the work of building a society where animals matter.
We’re built on three things:
- Knowledge — everything we discuss is grounded in communications and narrative research, and in real work from the movement.
- Inspiration — we learn from each other. Everyone in the room has something worth sharing.
- Network — we work together and lean on each other’s strengths, so we can do more for animals collectively than any of us could alone.
Who this is for
KIN: Strategic Communications is for UK communicators and campaigners working at an organisation or group in the animal freedom, vegan, or food system transformation space. It’s especially useful for Comms and Campaign leads, and open to anyone whose role touches campaigns or comms in a meaningful way.
How we’ll work together
Prioritise attendance
Each session builds on the last, and the discussion is richer when we know each other’s work. We ask for consistent attendance across all six sessions, unexpected events aside.
Be present
We’ll start and end on time. Come ready to focus, without distractions.
Share your work
Real examples are where the value is. We may ask some of you to share something from your own work ahead of a session — we appreciate you saying yes when we do.
Assume good faith
We come from different organisations, roles, and points of view, and we won’t always agree. Approach each other with curiosity, not judgement — we all want the same thing for animals.
Keep it confidential
Much of the value here comes from talking openly about challenges and unfinished work. Please check before sharing anything discussed in the group outside of it — especially about specific organisations, failures, or work in progress.
Make it yours
This is as much a space for us to learn from you as the other way round. Tell us what would make KIN more useful, and we’ll shape it around that.
Agenda
Proposed dates and timings
29 October 2026
Thursday
9.30am-11am
Strategic Communications
Learn how your communications, campaigns, programmes, and other teams can work together to advance your campaign objectives and mission.
Project Slingshot
14 November 2026
Thursday
9.30am-11am
Know Your Audience
Discover who you can mobilise for animals, and the narratives that truly motivate them to act.
Animal Think Tank
10 December 2026
Thursday
9.30am-11am
Narrative Strategy
Learn how narrative strategy helps us win ambitious changes for animals, with practical steps you can apply to drive that in your own work.
(Provisional)
14 January 2027
Thursday
9.30am-11am
Strategic Collaboration
Discover how we can work together as a movement to drive shared narratives and reach our goals faster.
(Provisional)
11 February 2027
Thursday
9.30am-11am
Power Mapping
Learn who holds the power to change animals’ lives, and how we can work together to influence them.
(Provisional)
04 March 2027
Thursday
9.30am-11am
Measurable Impact
Learn how to know your work is truly improving animal’s lives, and how to plan for evaluating your impact
(Provisional)
Resources
A link to shared materials and resources from each session will be added here.
(link coming soon)
Got questions?
Feel free to reach out.