About the Role
use of language, framing, metaphors and values, as well as their visual strategies. You will consult with other social movement organisers and communicators as you develop sample messages and stories to inspire and mobilise different demographics of society, which you will help to test via a variety of methodologies.
Narrative is part of an SMO’s DNA (its core ideologies, strategies and frameworks) and through this role you will be contributing to the conceptualisation of the SMO. You will design systems to embed key messages, stories and narratives into the SMO, especially for the first few local groups we seed. You will help build a team that creates and delivers narrative and messaging trainings for the SMO, to help build its capacity
for Story-based Strategy. As well as working alongside our SBS team, you will also work closely with Social Movement Culture, Social Movement Governance and Brand Strategy.
● You are skilled in communicating creatively and persuasively
● You enjoy reading, writing and research, and are also practically minded
● You have knowledge or interest in social justice communication and messaging
● You collaborate well with others and can also take the initiative to lead on your own projects
● You believe in the power of storytelling to help bring about social change
● You can commit to an organisation engaged with nonviolent mass civil disobedience.
Ideal, but not essential:
● You have some knowledge of market research and/or public testing
● You have experience developing and delivering trainings.
Objective and Key Results
Key Result 1: Determine the most persuasive messages and stories that will mobilise collective action. We want to create a broad-based mass movement that reflects the diversity of society, and to do this we need to determine the stories that resonate across different demographics and psychographics, and inspire others to become involved. You will research what different social segments empathise with, what moves and inspires them, and identify potential leverage points and narrative strategies that connect most deeply with them. To scale and broaden the mass movement, we need a narrative that engages our base, gives the SMO meaning and participants a defined purpose.
●Don’t Buy It by Anat Shenker-Osorio
● Don’t Think of an Elephant by George Lakoff
● Narrative Politics by Frederick W Mayer
● The Human Animal Earthling Identity by Carrie P Freeman